THE ESSENTIAL KNOWING.
Market Research.
Knowing is answers, and answers are every bit as essential to the NFP, local council, arts and healthcare body, as they are to a global corporation.
For some twenty years, mostly in director-level positions with research companies in Melbourne and London, I’ve conducted just about every type of research methodology, from mystery shopping to conjoint choice models, economic impact studies to brand health monitors, and pricing studies to taste test clinics.
Across Australia, Europe, Asia, The Middle East and the USA, for corporations like Coca Cola and Pepsi, Sony and Microsoft, Smirnoff and Fosters, Kellogg’s, Nestle and Mars, NewsCorp, Kimberly Clark, Kmart, and McDonalds, I’ve gleaned the knowing those corporations consider essential to making the right call time after time.
Be it deciding the flavour of your beer, the colour of your PlayStation, or the cheese that goes in your hamburger, big corporations never, ever go into the unknown.
But OK, they can afford it, right?
Well, in between helping the big get bigger, I’ve also done my damndest - within the confines of far smaller budgets - to avail NFPs, local councils, arts and healthcare bodies, of the very same research, to gather the essential know-how necessary for them to achieve perhaps less lofty if no less important goals.
And along the way I’ve become acutely aware that it’s always the GOOD organisations, those that contribute nothing but positives to society, that always seem to have insufficient funds to commission the research they desperately need.
Think City of Greater Geelong, City of Stonnington, Parkinson’s Victoria, The Heart Foundation, Vision 2020, State Trustees, Noosa LongWeekend Festival, Melbourne Fashion Festival, GLOW Winter Arts Festival, Melbourne International Comedy Festival and Melbourne International Film Festival.
What’s more, in servicing these GOOD organisations, I’ve become aware that I was not just unearthing much needed essential knowing for these clients, but real job satisfaction for myself as well. I liked the work.
Which is why I’ve decided to set up a research company that puts something back into the community.
THE ESSENTIAL KNOWING.
Essentially, giving NFP’s and the like access to the market research they desperately need, and deserve.
Through a combination of negotiating discounted prices with field suppliers and having few overheads, I help GOOD organisations access their essential knowing.
So, if THE ESSENTIAL KNOWING sounds like your type of research company, then contact me so we can talk about your research needs, knowing the essential knowing is no longer out of your reach.
Finn Trembath
0403-015-211